Larry Page and Sergey Brin started Google and changed the way websites were found in search engines. Ever since, people have invested billions in time and money to figure out how to get to the top of the list.
Pleth loves brands. In this series, we talk briefly about what a brand is and how to begin developing your own.
If you haven't opened Chrome to a new tab page or browsed to google.com in a while, you may be surprised when you do. Instead of the tried, trusted, and true thin, colorful, serif logotype we've all become used to, we are instead greeted with... something new.
The Internet is here to stay, and if your business or organization isn’t on it or isn’t keeping your info up to date, you’re missing out some prime marketing opportunities. Many consumers will check out your site before doing business with you and, most of the time, will judge you based on it.
While the basic concept of marketing seems simple enough (put it out there and people will buy what you’re selling), there are so many mistakes that businesses make on a daily basis. We’ve compiled the following list to help you sidestep such blunders.
As professionals, and more accurately marketing-crazed creatives, we love to give our two cents when it comes to logos, slogans, websites and all things advertising. The following top ten list discusses our favorites when it comes to the best product packaging of all time.
I’m still a student at our local university and because of this, I got a chance recently to participate in the study abroad program. 22 other students and I traveled to Rome, Italy, to study different subjects for four weeks.
Within the past few years, a website and app navigation trend deliciously named the “hamburger menu” has come into vogue.
While most smartphones take great photos, they’re often not high quality enough for publishing anywhere other than social media. So for all you amateur photographers out there looking to sharpen your skills, below are some tips and trends to make you look like a pro.
The world of advertising, particularly for global brands, revolves around a snazzy slogan—inspiring words that stick in the mind of the consumer and evoke the need to buy what you’re selling.