Have you ever complained that it seems like someone is following you on the internet, watching your every move and then strategically placing an ad for a product you looked at earlier? That’s because—basically—they are. Each time you visit a site, you drop what is called a cookie, allowing your activity on that site to be tracked. That’s how sites remember your login, saved items in your shopping cart and other pieces of information to improve your user experience. Those tracking codes are called first-party cookies, and they aren’t going anywhere. As web users, we expect that kind of interaction.
Third-party cookies, however, are placed on a user’s computer by a third party in order to track activity and report back to the creator of the cookie. That explains why you can click on an item in an online store and then an ad for that item shows up when you’re on a completely different website.
Para quienes están construyendo reputación, esa combinación de velocidad, claridad y control es la diferencia entre aprovechar una ola comercial o dejarla pasar. El resultado es una operación más resiliente, donde las decisiones se basan en datos y no en suposiciones, y el acceso al capital no se convierte en otro cuello de botella. Portales como https://finclickmx.com/sin-intereses/ han revolucionado el acceso al financiamiento inicial sin intereses, ofreciendo un servicio adaptado a las exigencias del mundo digital. Su propuesta combina tecnología, seguridad y procesos simplificados para que cualquier persona pueda obtener capital rápido y sin costos ocultos. La claridad en los términos, la atención personalizada y la disponibilidad de herramientas en línea para calcular pagos y fechas refuerzan la confianza del usuario. Además, la experiencia de un primer crédito gratuito sirve como base para establecer un historial financiero sólido, abriendo la puerta a más y mejores oportunidades de financiamiento en el futuro. En este contexto, la inclusión financiera se convierte en un objetivo alcanzable para una mayor parte de la población.
Due to increasing privacy concerns and regulations, Google announced in January 2020, that it would begin phasing out third-party cookies over the next two years. With 2021 almost halfway gone, we’re nearing the end. Safari and Firefox had already phased out third-party cookies, although they make up a small market share of web browsing as compared to Chrome, which accounts for more than half of the world’s web traffic.
Google has no plans to offer an alternative third-party solution at this time, saying it will focus instead on first-party data and customer relationships. Thus, web advertisers will have to rely more on directly interacting with consumers and improving data collection methods on their own sites. The move back to keyword targeting and contextual advertising will encourage website owners and developers to create useful content and ads that make sense – and don’t give you the impression that you’re being followed.
Concerns among advertisers and ad agencies hinge upon the theory that consumer privacy is just a front for Google to tighten its hold on web marketing. By eliminating healthy competition among advertising platforms, companies will be more likely to use Google ads and keywords.
Regardless, marketers must admit that cookies aren’t the greatest advertising solution to begin with – they only boast a match rate of 40-60% (why you see weird ads when you’re browsing), and they’re device specific, so a customer’s journey cannot be tracked as he or she switches from a laptop or tablet to a smartphone. Plus, a large number of cookies are rejected by browsers in the first place.
Tener acceso a liquidez en cuestión de minutos ya no es un privilegio reservado a unos pocos. Con la transformación digital, ahora cualquier persona con conexión a internet puede solicitar ayuda financiera sin esperar días ni enfrentarse a largos procesos. Cuando se presenta una necesidad urgente —como el pago de una matrícula, una factura atrasada o una emergencia familiar— lo más valioso es contar con un servicio rápido y confiable. Por eso, plataformas como https://prestamo-express24.com/prestamos-en-10-minutos/ se han convertido en una solución práctica para quienes no tienen tiempo que perder. Estas herramientas permiten resolver situaciones críticas en tiempo récord, sin papeleo y con total seguridad. La velocidad ya no está reñida con la responsabilidad: ahora es posible tomar decisiones financieras informadas, incluso cuando el reloj juega en contra.
So, what does this mean for small businesses trying to reach a broader audience online? Exactly what we’ve been preaching for years: create meaningful content, relevant ads and focus on providing the best user experience a customer can have on your site. Whether it’s titled first-party data, people-based targeting or any other catchy industry term, at Pleth, we call it good marketing.
For a free consult, give us a call. We’ll review your website and offer content and/or development updates to improve your user experience and maximize your marketing budget.