Posts

Google announced in January 2020, that it would begin phasing out third-party cookies over the next two years. Read on to learn exactly what that means for marketers. 

With Adobe Max wrapping up a few weeks ago, we saw some pretty cool new things being developed by Adobe for creatives. One of the features that stood out the most to us is Neural Filters in Photoshop and we decided to try them out on our portraits!

There’s no excuse for not using this valuable free tool to increase your online and in-person traffic! Continue reading to learn more.

Email spoofing is one of the most common ways that cyber criminals get your data. Read on to find out everything you need to know and how to keep your data safe.

We recently posted about why and how you should align your website with guidelines that support the American with Disabilities Act. A key part of that is making sure you’re using alt text for your images and using it correctly. Read on to learn more.

Voice search is no longer a trend to watch for, it’s here to stay. If your website isn’t optimized for voice interaction, you may want to take a look at updating it so that you increase your SEO results. Continue reading to learn more.

If one of your customers has accessibility issues at a physical location, you see the problem and address it promptly. Your online presence shouldn't be any different. Click here to find out how to ensure your website is ADA compliant to avoid problems later.

Just when you thought you had your social media management under control, along comes Alignable, a social media platform for small business owners. Read more to find out if you should be using this new service to market your business.

Influencer Marketing has changed the game for companies around the globe. With thousands of followers on varying social platforms, influencers can reach audiences traditional marketing efforts may not. Read on to learn more about advertising with influencers.

Wondering if its time to update your website? Read more for our recommendations.

Hopefully, the vast majority of companies today are past the point of simply knowing they need a website and are looking for ways to maximize their online presence. So that naturally leads to the debate between templated or custom-built websites. Continue reading to learn more.

Google Ads can be overwhelming, to say the least. Keywords, ad groups, quality scores… how does it all work? Never fear. We’ve summarized the process and included a few tips to help you up your Ads game.

If you’ve noticed YouTube’s recent #SaveYourInternet campaign and wondered “from what?”, you’re not alone. So, in a nutshell, here’s what’s going on.

Now that you know what all you can do with your social media accounts, it’s time to learn what you should and shouldn’t do. The following lists of do’s and don’ts for managing and posting to sites will set you on the right path for an enjoyable and successful social media experience.

Managing your business page on social media can be intimidating. With so many posting options, how do you know what type of content will be the most effective to your audience? Read on to find out the differences between content types and when you should use them. 

Wordpress 5.0 has launched, and with it comes an exciting new change: the Gutenburg editor.

Happy Computer Security Day! As electronic devices continue to be an important part of our lives, it is important to know how to keep your data safe and secure while using them. We put together a quick list of things to watch for so you don’t run into trouble later.

Most business owners know how important it is to have a website, but once the new site launches, it tends to be "out of sight, out of mind." Without regular updates your site could have little to no activity. Read on to find out if its time for to make a change to your site.

You may have seen "Managed Hosting and Support by Pleth" at the bottom of some of the websites that we developed. We've since moved on to using a hashtag, #plethpowered, but we want to take a minute to explain what that line means, exactly.

Traditional advertising tactics are still effective — when the message is right. Read up on the basics of content marketing and how to get started today.

The Internet and everything that runs through its wires has been growing and changing... quickly. In this post, we look at an old post of ours from 2012 and compare it today to see what changed and what hasn't.

For a designer to create easily parsable documents, they must have a strong understanding of typography. How do you get better? Read our five commandments.

Now that we have super-rounded corners, the notch, no home button, and oddities when viewing websites in landscape, we'll let you know how to deal with them.

There's no way around it: the amount and quality of the content has a direct effect on the effectiveness of the website. Read on to learn why and how to avoid common pitfalls. 

Imagine trying to use this website without looking, or using only one hand with your keyboard. What would YouTube be like if you couldn't hear? This is the reality of millions of people with disabilities.

In the last entry in this series, we talked about the initial steps Pleth goes through when preparing to design a website. Now that we have all of this information, we’ll give you more insight into where we go from here.

We’ll give you some insight to what Pleth does behind the scenes to translate your idea into a website, including how to be clear about what you want and expect from us, and what we want and expect from a good client.

We’ll let you know what information you should have and what to expect when you’re expecting a website, including tips on how to make your life — and ours — a little easier.

Now that you have an idea of the general direction in which you want to go, you can start exploring the information that will help you set goals and objectives. Step 2 involves digging deeper.

Larry Page and Sergey Brin started Google and changed the way websites were found in search engines. Ever since, people have invested billions in time and money to figure out how to get to the top of the list.

Pleth loves brands. In this series, we talk briefly about what a brand is and how to begin developing your own.

If you haven't opened Chrome to a new tab page or browsed to google.com in a while, you may be surprised when you do. Instead of the tried, trusted, and true thin, colorful, serif logotype we've all become used to, we are instead greeted with... something new.

The Internet is here to stay, and if your business or organization isn’t on it or isn’t keeping your info up to date, you’re missing out some prime marketing opportunities. Many consumers will check out your site before doing business with you and, most of the time, will judge you based on it.

While the basic concept of marketing seems simple enough (put it out there and people will buy what you’re selling), there are so many mistakes that businesses make on a daily basis. We’ve compiled the following list to help you sidestep such blunders.

Within the past few years, a website and app navigation trend deliciously named the “hamburger menu” has come into vogue.

While most smartphones take great photos, they’re often not high quality enough for publishing anywhere other than social media. So for all you amateur photographers out there looking to sharpen your skills, below are some tips and trends to make you look like a pro.

Congratulations on your new website! You have made the hard choice to invest in your business online, and you should be commended.

Now, as you get comfortable with your new business tool, you will find out that you have to get people to come to your website.

We know our customers have ongoing needs with their websites and the other services that we offer at Pleth. That is why we have multiple ways to receive those requests.

If you’re in business (of any kind), you have a logo (or you should). And chances are, at some point, you have been asked to send your logo to a third party: ad agency, billboard company, printer, embroidery shop, etc. Or you have placed your logo on marketing materials yourself, such as your website, your Facebook profile pic, forms, letterhead or brochures.

When building a website, writing a blog post or creating marketing materials, it is a great practice to use images, including pictures and graphics. Just using any image is not a good practice, so it is best to use well-made, professional images.

We often tell people they need a purpose , or a goal for their website. It definitely helps to clarify just what you want your website to accomplish. At Pleth, we use Google Analytics , one of the most commonly used tracking tools, that is provided free of charge by Google.

Let’s face it—social media isn’t going anywhere. And as a businessperson, why would you want it to? While your marketing strategy should not ignore other mediums, it should include social media. Why?

What companies need now are ways to differentiate themselves, one of which is by having a website that generates leads. Generating leads on a website is not a passive task—it takes time, skill and intention.

Once we have launched your website, maintenance becomes priority. Just as when you purchase a new car or house, there is need for general maintenance and upkeep, and the same is true for your new website.

Launching a website is one of the most satisfying part of the custom website design process. However, it is not a quick, easy process. Launching a website at Pleth includes four different, yet complementary steps for the Pleth team.

What is content?  Why is it important?  Who is a professional copywriter?   How should content be planned?

Once your project has been scoped and the content hierarchy has been established, the fun part begins—making it visual. At Pleth, our sites are custom designed and developed, meaning we design your website from scratch and one of our developers makes it a reality using the latest technology.

With the dramatic increase in digital marketing over the past decade, it is crucial for a business or organization to have a user-friendly, informative, functional website. This is a large task and one that we don’t take lightly.

Did you know that Google provides a lot of information about your website that can help you get the most for your investment?

Making sure your website is mobile friendly

In a pile of business cards, does yours stand out? Business cards are a reflection of your company and should be memorable. Although paper type is one of the most fun and important aspects to me as a designer, there are a few other things to consider.

Did you know that Pleth offers more than just web and mobile development? That’s right! Pleth offers a variety of services from print and advertising to branding and marketing to support and technology.

Last week, we looked at what makes a good logo, but we're not stopping there! This week we'll take a look at the logo design process and revitalize the fictional company New Ideas with a logo that it would be proud of.

It's a question anyone involved in business or marketing departments should ask, and it's probably one of the most important questions for a business to understand. It's the difference between potential clients and customers loving your service or turning around and walking out the door. It's the single most important branding piece you'll ever use, so you'll need to invest in the most powerful one for your business.

Did you know in addition to all our creative and technical services we also offer tools for merchants? Whether you're a brick-and-mortar retailer needing point of sale (POS) systems or need e-commerce on your website, Pleth and our merchant services partner can help get you set up and accepting credit and debit in no time. Already processing these transactions? Ask us to do a rate review—you could be getting more bang for your buck.

Heard of Pinterest? It's the latest craze in the world of social media, and some enterprising organizations have already jumped on the bandwagon to help market their brands, draw new customers and extend connections with their audiences.

These days Facebook is making it easier than ever to use their social network to grow and promote your business online. There are a variety of resources that help business owners and professionals better understand the tools behind their pages and how to best use the social network to create a strong presence.

Good writing techniques are important no matter what the purpose. Unfortunately, the finer points of writing can be hard to remember. Here are a few pointers to help give the best impression to your audience.

Old standards like the press release still have their place in the marketing landscape. They're useful as informational sources about your product, business or event, giving the vital facts people need to know in an easily readable format that can lead to real exposure to an audience.

For content publishers, reaching the mobile audience can be a challenge. Smaller publishers like local newspapers or hobbyist news sites might not have the tech know-how, the time or the money to develop a dedicated solution for readers on mobile devices. Even for those with all three, it can be a pain to maintain a consistent experience across multiple devices and platforms.

Think of building a website like building a house. You do your research, find a builder, and say, "Hey, I want a four-bedroom house, how much will that cost?" The price of that house could be anywhere from $20,000 to millions of dollars, depending on different specifications like location, age, materials, surroundings, school districts, etc.

If you are looking for more information on mobile options for your business then you have come to the right place. With so many options out there—mobile websites, web applications, mobile applications, etc.— it's easy to get confused when choosing a solution right for you.

If you have a Facebook profile, chances are you've "liked" at least a few pages for businesses, people or products. Businesses jumping on the Pages bandwagon has become so widespread it's easy to forget a time when the social network was just for personal profiles.

Interesting post about Google+ today–Mashable.com interviews Chris Brogan, author of Google+ for Business: How Google’s Social Network Changes Everything, and addresses some of the big questions on how the social network fits into the social media marketing landscape.

Good news for fans of the WordPress blogging and content management platform—a new version is out with improvements to the interface, an easier media uploading experience and more.

This past week I had the pleasure of presenting at the Jonesboro Regional Chamber of Commerce for their Summer Lunch & Learn series. I was asked to speak about social media and how to use social tools to further your website and online marketing efforts. We had a great group of business professionals from all over town who were very inquisitive and excited about the possibilities for their own businesses.

I was recently reading a Josh Jones blog post about web hosting and the challenges of providing free email services. This is an issue we know all too well here at Pleth, LLC.

There is a huge trend floating around many businesses on Facebook—giveaways, contests and promotions. This is a fun and interactive way to connect with your customers via social media, but there are a few rules you have to follow or you'll run the risk of getting the boot.

What's the difference? We get this question a lot. Let's go through a short definition of each.

One of the many services we offer here at Pleth is mobile application development. The world of mobile applications, or "apps," is a fairly new one to most businesses and it can be difficult to decide if it is something you could benefit from. The first place to start is to see who's using apps and see if those people are within your target demographic.

Facebook Questions has been in beta for several months now, but it has been released for everyone to use this week. This feature allows individuals to pose a question to their connections on Facebook about any topic.

Recently we had the pleasure of working with Baker Eye Institute in Conway, Ark. on some social media training and customization. Social media marketing is on the rise for many businesses this year and we are excited to provide hands-on training and customized landing tabs to our clients!

Managed hosting is one of the services we offer here at Pleth. We find this term can initially create confusion, so let us explain what this feature can do for your business and your website.