The world of advertising, particularly for global brands, revolves around a snazzy slogan—inspiring words that stick in the mind of the consumer and evoke the need to buy what you’re selling.
This past Sunday, Brittany Sims and I had the pleasure of attending the first Farm Dinner hosted at the Grange by the Wilson Café.
Congratulations on your new website! You have made the hard choice to invest in your business online, and you should be commended.
Now, as you get comfortable with your new business tool, you will find out that you have to get people to come to your website.
We know our customers have ongoing needs with their websites and the other services that we offer at Pleth. That is why we have multiple ways to receive those requests.
If you’re in business (of any kind), you have a logo (or you should). And chances are, at some point, you have been asked to send your logo to a third party: ad agency, billboard company, printer, embroidery shop, etc. Or you have placed your logo on marketing materials yourself, such as your website, your Facebook profile pic, forms, letterhead or brochures.
When building a website, writing a blog post or creating marketing materials, it is a great practice to use images, including pictures and graphics. Just using any image is not a good practice, so it is best to use well-made, professional images.
Just like fashion, furniture, photography or any other stylistic expression, graphic design is trendy. So why do some folks continue to use the same old same old?
We often tell people they need a purpose , or a goal for their website. It definitely helps to clarify just what you want your website to accomplish. At Pleth, we use Google Analytics , one of the most commonly used tracking tools, that is provided free of charge by Google.
Let’s face it—social media isn’t going anywhere. And as a businessperson, why would you want it to? While your marketing strategy should not ignore other mediums, it should include social media. Why?
What companies need now are ways to differentiate themselves, one of which is by having a website that generates leads. Generating leads on a website is not a passive task—it takes time, skill and intention.