We enjoying contributing to our community and sharing our work and the perfect avenue to do it is the annual American Advertising Awards. Winning a few awards in the process is fun, too.
Another Super Bowl has come and gone, and with it the legendary Super Bowl commercials. In this post, we at Pleth give our take on a handful of this year's Super Bowl ads.
It's close to Thanksgiving, which means we've been thinking more about the things we're thankful for in our careers... aside from Pleth, that is.
Now that you have an idea of the general direction in which you want to go, you can start exploring the information that will help you set goals and objectives. Step 2 involves digging deeper.
Larry Page and Sergey Brin started Google and changed the way websites were found in search engines. Ever since, people have invested billions in time and money to figure out how to get to the top of the list.
Pleth loves brands. In this series, we talk briefly about what a brand is and how to begin developing your own.
If you haven't opened Chrome to a new tab page or browsed to google.com in a while, you may be surprised when you do. Instead of the tried, trusted, and true thin, colorful, serif logotype we've all become used to, we are instead greeted with... something new.
The Internet is here to stay, and if your business or organization isn’t on it or isn’t keeping your info up to date, you’re missing out some prime marketing opportunities. Many consumers will check out your site before doing business with you and, most of the time, will judge you based on it.
While the basic concept of marketing seems simple enough (put it out there and people will buy what you’re selling), there are so many mistakes that businesses make on a daily basis. We’ve compiled the following list to help you sidestep such blunders.
As professionals, and more accurately marketing-crazed creatives, we love to give our two cents when it comes to logos, slogans, websites and all things advertising. The following top ten list discusses our favorites when it comes to the best product packaging of all time.