For more than 70 years Stratton Seed has been providing the finest service and input products to agricultural suppliers and producers across the southern states. Today, their service areas includes Arkansas, Missouri, Louisiana, Mississippi, Alabama, Tennessee, Western Kentucky, Oklahoma, and Texas.
As we developed branding for Stratton Seed, we had the opportunity to make some major design and user experience changes to their website. We started by updating the site colors to match their brand and then moved on to overhauling and re-developing some key features for the site including their DTN capabilities and seed tables. We also developed and added new features to the site such as a subscribe section that links all submissions to their mailchimp account. Other items we completely re-designed include the products section, territory map, history page, and more. By the time we were done, although the layout mostly stayed the same, the site looked and felt completely different while offering users a better experience while moving throughout the site.
One addition we made to the site, was to combine their DTN page that was previously hosted on another domain with their current site. To do this, we designed and developed a new DTN feature that was added to the navigation. The DTN section collapses and expands to easily see weather and market details.
We completely re-designed their territory and sales rep. map and also developed the ability to hover over a state so that it highlights which representatives go with each one. This allows for easy access to finding who your sales rep is and, by clicking on a state, the ability to find their contact information.