Ashley Lighting, Inc.
Web Design and Development
Ashley Lighting is a leading designer and manufacturer of Hospitality Lighting, and many of the top hotel brands and designers are among their valued clients. Ashley Lighting is unique in that their 30,000 square foot facility designs, fabricates, assembles, and ships their products from the ground up. When creating this redesign, we already had a solid foundation to work from with their existing website. Our goals were to make the site more accessible for modern browsers, add support for mobile and tablet devices, and focus on the user experience to make it easier to find and share the designs users are looking for. To do this, we built a custom e-commerce-like system from the ground up with sharing and building portfolios as an important design goal. Customers can easily build multiple portfolios of products, and they can easily request quotes on everything within their portfolio. In addition, Ashley Lighting has full control over all of the content on their site with an easy to administrate interface and intuitive updates for their full product catalog.