AgHeritage Farm Credit Services, as a cooperative, is customer owned and controlled. With owned and managed assets of approximately $1.15 billion as of December 31, 2017, they are the premier source and most dependable provider of credit and related financial solutions to the rural and agricultural markets in the 24 Arkansas counties they serve.
AgHeritage wanted us to help plan and create materials for a social media contest to help them gather photos for their 2020 calendar. We developed the campaign from start to finish. This included creating a plan for how entries would be received and voted on. We created a landing page on their website that contained all information for entering the contest and how to submit an entry. In addition, we also created a flyer and social media posts and stories to promote it. Throughout the process we tracked the data and were able to measure the engagement and find where it could be improved upon for next year.
