Innovator Health

Innovator Health homepage on a iMac computer sitting on white desk with white lamp and cactus vase

Innovation meets design: how we helped a telemedicine company stand out from the competition.

New technology, Electronic Health Records (EHR), new regulations, shifting patient expectations, and options like retail health care are forcing hospitals and practices to adapt or fail. Today, patients are informed consumers. If you can’t provide them competitive services for their healthcare, they will find a provider that can. Telehealth, telemedicine and virtual healthcare can help. 

Led by a physician CEO who recognizes that health care is about relationships, not technology, Innovator Health is focused on supporting the more than 1,800 rural hospitals across the United States by providing a technology platform so engaging that their local patient populations will choose to access their care locally, rather than commuting to urban communities for medical services.

iMac computer on desk with keyboard and lamp showing Innovator Health homepage with video background and blue call to action bar
Innovator Health homepage

Innovator Health contacted Pleth for assistance with updating their current website to bring it up to today’s standards while helping to make their products really stand-out. They wanted a website that was easy to use and that would set them apart in their industry, yet still retain some of their established inbound marketing plans.

Full Innovator Health homepage layout with blue headers showing large video background of product and custom slider telling about each product
Full interior page layout showing features of the Innovator Health telemedicine products
Full views of the homepage and an interior page

To achieve this, we were able to customize their current Hubspot website with a complete overhaul of the current content, photography and design. We developed custom modules on the homepage to allow a full-screen video to play when a visitor first comes to the site along with a custom-designed slider underneath to showcase their products.

Slider with one big image and text about product in the center with two small images on the left and right
Custom designed slider module
Rounder 2 product image
Visitor product image
Advocator product image
A collection of product photography we took for the site

During the project, we also assisted with designing graphics and shooting new photography of their products. The unveiling of their newest product, the Rounder 2 Mobile (R2M), provided us with the added opportunity to provide additional photography and print design to showcase this product at a trade show. The turnaround time for the marketing materials needed was extremely short, but we were able to provide designed and printed materials by the deadline for an upcoming trade show.

Image of the Delta Care-A-Van Rounder 2 Mobile
Rounder 2 Mobile being utilized inside the Delta Care-A-Van
Doctor's exam bed with storage utilization
Photography of the Rounder 2 Mobile being utilized inside the Delta Care-a-Van
Front of flyer with details about the Rounder 2 Mobile showing images of the Delta Care-a-Van
Back of flyer with details about the features of the Rounder 2 Mobile and telemedicine products Innovator Health offers
Flyer about the Rounder 2 Mobile for a tradeshow

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About Us

a designer's heart,
and a developer's head.

We bring the best of both worlds to any team through sound technical solutions and user-first design approaches.

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