Just like fashion, furniture, photography or any other stylistic expression, graphic design is trendy. So why do some folks continue to use the same old same old? Perhaps because they’re comfortable with it, like a pair of old sweatpants. Perhaps because they’re afraid to step out of the box, opting for a predictable recliner instead of a retro armchair. Or perhaps because they simply don’t know what else is out there. To keep your brand up to date—and prevent it from looking like a mullet that escaped from 1993—heed the advice below.
We often tell people they need a purpose , or a goal for their website. It definitely helps to clarify just what you want your website to accomplish. At Pleth, we use Google Analytics , one of the most commonly used tracking tools, that is provided free of charge by Google.
Let’s face it—social media isn’t going anywhere. And as a businessperson, why would you want it to? While your marketing strategy should not ignore other mediums, it should include social media. Why? For the same reason you have a website (or you should). Customers, both current and potential, are on the Internet and, subsequently, on social media. Facebook alone has 1.19 billion active users—that’s a huge audience
Once upon a time, websites were merely an online brochure. Businesses would take the best of their brochures and replicate them as websites. Indeed, in the early years of the Internet, this was more than adequate as many companies did not have a website. Times have changed, though. Now, hundreds of millions of businesses have websites. Your biggest competitor has a website.
What companies need now are ways to differentiate themselves, one of which is by having a website that generates leads. Generating leads on a website is not a passive task—it takes time, skill and intention.
There is one caveat: you need to have traffic to generate leads. Without traffic, and, in some cases, without enough traffic, your site will rarely have any kind of conversion. The following are some simple ways to help your website maximize traffic and generate leads.
Launching a website is one of the most satisfying part of the custom website design process. However, it is not a quick, easy process. Launching a website at Pleth includes four different, yet complementary steps for the Pleth team.