If you’re in business (of any kind), you have a logo (or you should). And chances are, at some point, you have been asked to send your logo to a third party: ad agency, billboard company, printer, embroidery shop, etc. Or you have placed your logo on marketing materials yourself, such as your website, your Facbook profile pic, forms, letterhead or brochures.
The following is the low-down on file types—what they are and when to use them—so the next time you scroll to that logo file, you’ll know beforehand which type will work best.
When building a website, writing a blog post or creating marketing materials, it is a great practice to use images, including pictures and graphics. Just using any image is not a good practice, so it is best to use well-made, professional images.
Unfortunately, many people believe this is a license to use the best one they find without permission or compensation. This is copyright infringement, which can lead to a cease and desist letter, fines or even lawsuits.
Just like fashion, furniture, photography or any other stylistic expression, graphic design is trendy. So why do some folks continue to use the same old same old? Perhaps because they’re comfortable with it, like a pair of old sweatpants. Perhaps because they’re afraid to step out of the box, opting for a predictable recliner instead of a retro armchair. Or perhaps because they simply don’t know what else is out there. To keep your brand up to date—and prevent it from looking like a mullet that escaped from 1993—heed the advice below.
We often tell people they need a purpose , or a goal for their website. It definitely helps to clarify just what you want your website to accomplish. At Pleth, we use Google Analytics , one of the most commonly used tracking tools, that is provided free of charge by Google.
Let’s face it—social media isn’t going anywhere. And as a businessperson, why would you want it to? While your marketing strategy should not ignore other mediums, it should include social media. Why? For the same reason you have a website (or you should). Customers, both current and potential, are on the Internet and, subsequently, on social media. Facebook alone has 1.19 billion active users—that’s a huge audience