Tuesday, September 01, 2015

The Internet is here to stay, and if your business or organization isn’t on it or isn’t keeping your info up to date, you’re missing out some prime marketing opportunities. Many consumers will check out your site before doing business with you and, most of the time, will judge you based on it. That whole “judge a book by its cover” thing totally applies to the web. If your site is outdated, doesn’t have relevant info or doesn’t load properly, potential customers may dismiss you because they think your business functions in the same manner.

Tuesday, August 18, 2015

While the basic concept of marketing seems simple enough (put it out there and people will buy what you’re selling), there are so many mistakes that businesses make on a daily basis. We’ve compiled the following list to help you sidestep such blunders. 

Tuesday, August 04, 2015

As professionals, and more accurately marketing-crazed creatives, we love to give our two cents when it comes to logos, slogans, websites and all things advertising. The following top ten list discusses our favorites when it comes to the best product packaging of all time.

Monday, July 27, 2015

I’m still a student at our local university and because of this, I got a chance recently to participate in the study abroad program. 22 other students and I traveled to Rome, Italy, to study different subjects for four weeks. One group went specifically to study Art History, but I already have credit for every art history class on campus so I went ahead and elected to take the other class that was being offered: Photography. I’m currently working on a graphic design degree, and photography is a part of that degree so I figured, what better way to learn than to go to a foreign country? Here at Pleth, I’ve been interested in pushing photography for some clients and I’m not bad at it, but I still have a lot to learn. This class was a means to not only finish part of my degree, but to grow the skills that we can use here.

Friday, July 17, 2015

Within the past few years, a website and app navigation trend deliciously named the “hamburger menu” has come into vogue. The name comes from the shape of the three-lined button, which was originally part of the interface for the Zerox Star, a computer from 1981. You’ve most likely seen them on websites and in apps since 2010. Since that time, the Internet has debated (so much, plus more) about whether or not hamburgers are healthy for your website.

Friday, July 10, 2015

While most smartphones take great photos, they’re often not high quality enough for publishing anywhere other than social media. So for all you amateur photographers out there looking to sharpen your skills, below are some tips and trends to make you look like a pro.



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