Now that you have an idea of the general direction in which you want to go, you can start exploring the information that will help you set goals and objectives. So basically, Step 2 involves digging deeper.
In 1998 a couple of college students started a search engine out of a garage and the internet was never the same. Larry Page and Sergey Brin started Google and change the way websites were found in search engines.
Since that time, shortly thereafter, users began trying to learn how to attain a higher ranking. Google helped to change how early SEO was done by leveling the playing field: “In the wake of unethical optimization tactics, Google took charge on developing a more level playing field for brands and content producers to earn rankings. This period brought many updates that penalized bad linking practices and keyword stuffing to improve indexing.”
Before we go into too much detail about branding, or re-branding, your business, let’s talk briefly about what we mean by “brand” in the first place. In his article “What is a Brand Anyway?” published by Forbes, Jerry McLaughlin says, “Put simply, your ‘brand’ is what your prospect thinks of when he or she hears your brand name.” Every visual aspect of your business—logo, website, ads, billboards, signage, videos, packaging, employees, etc.—hinges upon how you want your customers to feel when they encounter your name.
If you haven't opened Chrome to a new tab page or browsed to google.com in a while, you may be surprised when you do. Instead of the tried, trusted, and true thin, colorful, serif logotype we've all become used to, we are instead greeted with... something new.
The Internet is here to stay, and if your business or organization isn’t on it or isn’t keeping your info up to date, you’re missing out some prime marketing opportunities. Many consumers will check out your site before doing business with you and, most of the time, will judge you based on it. That whole “judge a book by its cover” thing totally applies to the web. If your site is outdated, doesn’t have relevant info or doesn’t load properly, potential customers may dismiss you because they think your business functions in the same manner.
While the basic concept of marketing seems simple enough (put it out there and people will buy what you’re selling), there are so many mistakes that businesses make on a daily basis. We’ve compiled the following list to help you sidestep such blunders.