We’re an office of Pandora listeners, so since the season is filled with great music, we thought we would share some of our favorite Christmas tunes. Once we put it together, we decided it might just be the ultimate Christmas song playlist. Enjoy!
This year we decided to put a few things out there for which we are thankful. Of course it goes without saying that we are all so thankful to work for a company that allows us to do what we love each and every day. We’re also thankful for our coworkers and our clients—working with a fantastic team to produce polished, smart, creative work for a wide range of businesses and organizations is an opportunity that doesn’t come along every day, and we’re so fortunate that it did for us.
The following was originally a random list, but since you could obviously tell which departments came up with what, we thought we might as well include that part, too.
Now that you have an idea of the general direction in which you want to go, you can start exploring the information that will help you set goals and objectives. So basically, Step 2 involves digging deeper.
In 1998 a couple of college students started a search engine out of a garage and the internet was never the same. Larry Page and Sergey Brin started Google and change the way websites were found in search engines.
Since that time, shortly thereafter, users began trying to learn how to attain a higher ranking. Google helped to change how early SEO was done by leveling the playing field: “In the wake of unethical optimization tactics, Google took charge on developing a more level playing field for brands and content producers to earn rankings. This period brought many updates that penalized bad linking practices and keyword stuffing to improve indexing.”
Before we go into too much detail about branding, or re-branding, your business, let’s talk briefly about what we mean by “brand” in the first place. In his article “What is a Brand Anyway?” published by Forbes, Jerry McLaughlin says, “Put simply, your ‘brand’ is what your prospect thinks of when he or she hears your brand name.” Every visual aspect of your business—logo, website, ads, billboards, signage, videos, packaging, employees, etc.—hinges upon how you want your customers to feel when they encounter your name.
If you haven't opened Chrome to a new tab page or browsed to google.com in a while, you may be surprised when you do. Instead of the tried, trusted, and true thin, colorful, serif logotype we've all become used to, we are instead greeted with... something new.