Monday, May 18, 2015

Once upon a time, websites were merely an online brochure. Businesses would take the best of their brochures and replicate them as websites. Indeed, in the early years of the Internet, this was more than adequate as many companies did not have a website. Times have changed, though. Now, hundreds of millions of businesses have websites. Your biggest competitor has a website.

What companies need now are ways to differentiate themselves, one of which is by having a website that generates leads. Generating leads on a website is not a passive task—it takes time, skill and intention.

There is one caveat: you need to have traffic to generate leads. Without traffic, and, in some cases, without enough traffic, your site will rarely have any kind of conversion. The following are some simple ways to help your website maximize traffic and generate leads.

Friday, May 15, 2015
Thursday, May 14, 2015

Launching a website is one of the most satisfying part of the custom website design process. However, it is not a quick, easy process. Launching a website at Pleth includes four different, yet complementary steps for the Pleth team.

Wednesday, May 13, 2015

What is content?

Content is the information, including various types of digital media, on your website that communicates your marketing message.

Why is it important?

Content is so important because it is your message and how you communicate it to your audience. A website without content is a website that is incomplete and thus doesn't accomplish any goals.

Tuesday, May 12, 2015

Once your project has been scoped and the content hierarchy has been established, the fun part begins—making it visual. At Pleth, our sites are custom designed and developed, meaning we design your website from scratch and one of our developers makes it a reality using the latest technology.

Monday, May 11, 2015

This week we will be introducing Pleth's entire process for custom website development.  Each day we will address a phase of the process.  Today, we will start with the discovery process!

With the dramatic increase in digital marketing over the past decade, it is crucial for a business or organization to have a user-friendly, informative, functional website. This is a large task and one that we don’t take lightly. So when current or potential clients approach us about a website, we begin the project with what we call the discovery process.



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